Find Your Strength
in Adversity

Discover how to fight with faith to overcome the giants
that stop your personal and professional success


Meet Eli




Former Dean


Keynote Speaker


Sales Evangelist

In the business of transforming lives

Dr. Eli Jones bridges academia and business. He is an academic administrator, entrepreneur, professor, business leader, corporate board member, author, and professional speaker. He is a Professor of Marketing and Lowry and Peggy Mays Eminent Scholar at his alma mater, Texas A&M University. He served as a business dean for three flagship business schools, including Dean of Mays Business School for six years (from July 1, 2015 to May 31, 2021). He currently serves on the funds boards of Invesco, the corporate board of Insperity, and he is on the regional board of First Financial Bank. He served for eight years on the International Academy of Marketing Science Board of Governors, and three years on the global board of the Association to Advance Collegiate Schools of Business (AACSB) and on the Innovation Committee. Jones was inducted into The PhD Project Hall of Fame for his sustained, unwavering commitment to achieving significant encouragement and impact within the network of minority business doctoral students and faculty. He was also selected by his academic peers internationally for the American Marketing Association’s Sales Special Interest Group’s 2016 Lifetime Achievement Award for making a significant impact on sales education and research.


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Learn to slay the giants in your life!

Run Toward Your Goliaths is about conquering strongholds and breaking barriers.

In this book, you’ll read personal testimonies of a married couple that faced what seemed to be insurmountable challenges and used their faith in God and commitment to each other to overcome the many giants they faced over 40 years. You will witness the power of prayer, faithfulness, love, commitment, grit, and optimism. Each chapter contains “five smooth stones” that readers can apply to conquer the giants in their life.

If you are facing strongholds and searching for encouragement, this book offers a map to the faith journey, one full of giants and sheer miracles. The story is built on four pillars: (1) Build your Foundation, (2) Find your Rhythm, (3) Dare to Believe, and (4) Leave a Legacy for others to be encouraged. The book also contains original music lyrics to reinforce the key concepts in the chapters.

Just as David faced Goliath confidently, knowing God was on his side, you also can face your giants, knowing that you already hold the keys to victory.

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Are you facing a Goliath?

Even if no giant is threatening you today, you can bet that one is coming for you tomorrow. Giants may intimidate you, but they do not have to defeat you. You can overcome them!

In the Bible, David defeated the giant Goliath with a sling, five smooth stones, and the Spirit of the Lord inside him. What would it take for you to slay the giants in your life?

Eli Jones knows a thing or two about defeating giants. He’s faced them personally, professionally, and spiritually. And he’s learned the keys to defeating his adversaries.

Now, in the Study Guide for Run Toward Your Goliaths, Eli draws from his life experiences, his academic research, and his corporate leadership roles to create a cohesive guide to help you understand yourself, your enemy, your resources, and your God.

Building on the stories and strategies first outlined in Run Toward Your Goliaths, the study guide contains 13 chapters designed to equip you to:

  • Study passages of scripture and apply them to your life.
  • Take a data-derived Quality of Life assessment and use what you learn in your personal life.
  • Re-assess your activities and thoughts each week.
  • Identify your calling.
  • Stack fresh habits into your everyday life.
  • Journal your prayers and thoughts.
  • Change your life!

The study guide contains everything you need if you are taking a personal journey, going on a joint pilgrimage with a friend, or leading a group that wants to move forward in life together.

When you finish this study guide, you’ll be equipped with the weapons you need to defeat the giants in your life. And with the Spirit of the Lord inside you, you’ll be eager to run toward your Goliaths.

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Navigating the Path Forward: Transforming DEI Challenges into Opportunities

The corporate landscape finds itself at a crossroads, caught between the pressing demands of Diversity, Equity, and Inclusion (DEI) initiatives and the potential pitfalls that accompany them. The pressure to address DEI issues looms large, driven not only by employee expectations but also by the watchful eyes of shareholders and their ESG (Environmental, Social, and Governance) requirements. However, the path toward effective DEI implementation is riddled with complexities and diverse outcomes.

From mere checkbox exercises in training programs that drain organizational energy to the unintended consequence of increased workplace divisiveness, DEI efforts have shown a range of results. These initiatives have recently introduced unprecedented risks to revenue, profitability, and company valuations. In this challenging landscape, embracing a new approach that aligns with the times is crucial.

Introducing Making Differences Work: A Values Based, Culture Driven, People Centric Approach to Achieving the Goals of Commonality, Equality, and Cohesion

In these turbulent times, “Making Differences Work” emerges as a beacon of hope, offering a fresh perspective on DEI that transcends the traditional narratives. Rooted in values, culture, and a people-centric ethos, this innovative approach arrives when needed most.

Our methodology revolves around three pillars: Commonality, Equality, and Cohesion. By embracing these principles, you can achieve the original unifying goals of DEI and usher in a new era of improved employee engagement, enhanced business outcomes, and effective risk mitigation – all in one transformative stride.

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Selling ASAP combines both timely and timeless components of selling to help professionals achieve their sales objectives in today’s fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling. Customers no longer want product experts―they want trusted advisors. This invaluable guide stresses the importance of viewing a sale not as a one-time encounter but as an opportunity to build a long-lasting, mutually beneficial relationship.

Utilizing sound academic research and solid business practices, the authors provide strategies for better anticipating client needs and prescribing solutions that build value over time. The professional edition of Selling ASAP includes numerous practical tips, such as how to behave during a sales call, what language to use or avoid, and how to complete a transaction and begin a profitable business relationship. In addition to covering the fundamentals, Selling ASAP offers innovative sales techniques―backed by extensive research―for the modern salesperson.

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Topics: Leadership, Sales, Strategy, Sales Management, Fighting with Faith, Run Toward Your GoliathsTM