The “Why” Behind Writing “Run Toward Your Goliaths” – MasterCast Interview

What scares you the most right now?

Recently, I was a guest on MasterCast to share about my latest project, a book titled, “Run to your Goliaths,” and an accompanying podcast, “Victory Groove.”

In this episode, Ben and I discuss the imperfect circle drawn in my book; confidence, faith, and running toward your Goliaths; and using energy to help others. For those of you who do not know, I am a drummer. I share how I apply my love for drumming to my everyday life by talking about a drumbeat of life and how sometimes it’s just all about timing. As we approach the end of our conversation, I share my joy: watching the future in action, right in front of me with my grandkids.

This is a must-listen for those working through any loss – big or small – and how to keep going.

Facing The Giant Called Cancer (Podcast Episode)

Facing The Giant Called Cancer (Podcast Episode)

The Giant Called Cancer. Hear How a Cancer Survivor Turned His Fear into Birthing New Businesses. In today’s episode, Eli and Ben are joined by Henry to discuss how he overcame childhood cancer, how his faith changed his perspective on life, and how he shares his gift of building businesses.

Lessons explored in this episode:  

  • Knowing God is involved smooths our life’s journey.
  • Roots and rocks will always appear in our daily walk.
  • Our faith, trust in His benevolence, and love helps us move confidently forward in life.

Dr. Eli Jones is a Professor of Marketing, Lowry and Peggy Mays Eminent Scholar, and the former Dean of Mays Business School at his alma mater, Texas A&M University.  He served as Dean of three flagship business schools over 13 years. Dean of Mays Business School (2015-2021), Dean of the Sam M. Walton College of Business and holder of the Sam M. Walton Leadership Chair at University of Arkansas (2012-2015), and as Dean of the E. J. Ourso College of Business and the E. J. Ourso Distinguished Professor of Business at Louisiana State University (2008-2012). Prior to becoming a dean, he was on the faculty at the University of Houston as an Assistant Professor, Associate Professor with tenure, Full Professor, Associate Dean for Executive Education Programs, Director of the Program for Excellence in Selling, and founding Executive Director of the Sales Excellence Institute at the University of Houston.  

He has published sales and sales management research in top academic journals and is a co-author of two professional books, Selling ASAP, and Strategic Sales Leadership: Breakthrough Thinking for Breakthrough Results. He just finished writing his new book, Run Toward Your Goliaths, a book about his and his wife’s faith journey. He is a Lifetime Achievement Award recipient by the American Marketing Association’s Sales Special Interest Group and a PhD Project Hall of Fame recipient in 2016.  Also, he is the recipient of Excellence in Teaching awards on the university, national, and international levels having taught strategic selling, advanced professional selling, key accounts selling, sales leadership, and marketing strategy at the undergraduate, MBA levels and in executive programs. Before becoming a professor, Jones worked in sales and sales management for Quaker Oats, Nabisco, and Frito Lay. He is on the boards of Invesco Funds, Insperity, and on the regional board of First Financial Bank. 

Henry Talamantes is a passionate growth and revenue leader who builds, scales, and manages sales and marketing teams at early stage startups in the logistics and PropTech space. He has served as the Chief Revenue Officer for 6 different venture-backed companies, all still active and cumulatively having raised 100M+ of follow-on funding following the execution of Go-to-Market plans he created.

His foray into the startup world came after a career in finance, mostly at Merrill Lynch where he was a trainee standout and was able to hone his sales skills while completing one of the most grueling sales training programs in the world. After leaving the bank, he launched Fetch, a package amenity for the multifamily industry that is now used in over 200,000 apartments in 20 different cities, with over 350 team members – and still growing. At Fetch, Henry executed the go-to-market plan he created from scratch and eventually built and led the sales, marketing and client services teams.

Henry originally hails from ‘the old west Texas town of El Paso’ where his mother, father, and grandmother still reside. His sister is completing her medical residency program in Tucson, AZ and lives with her husband Cody. He loves two-stepping, tea, and gifs, and has an unnatural obsession with Hawaii. He is deeply involved with his alma mater, Texas A&M University, where he has served in various Association roles, including as President of the Dallas A&M Club, the largest chapter in the world (by annual giving). Henry also supports and volunteers at various local organizations such as the United Way and the Ronald McDonald House of Dallas.

Fighting with Faith to overcome adversity.  Running Toward Your Goliaths. 
www.elijones.com 

Overcoming With Extreme Ownership: The Great I AM (Podcast Episode)

Overcoming With Extreme Ownership: The Great I AM (Podcast Episode)

We are back with TJ Robinson for Part 2 on Victory Groove for a truly inspiring, impactful message about the power of our words. Please join us today as Eli and TJ discuss the connection of “I am” between God and daily affirmations, the importance of mindfulness, and taking ownership of our choices.

Lessons explored in this episode:  

  • Knowing God is involved smooths our life’s journey.   
  • Roots and rocks will always appear in our daily walk. 
  • Our faith, trust in His benevolence, and love helps us move confidently forward in life.   

Dr. Eli Jones is a Professor of Marketing, Lowry and Peggy Mays Eminent Scholar, and the former Dean of Mays Business School at his alma mater, Texas A&M University.  He served as Dean of three flagship business schools over 13 years. Dean of Mays Business School (2015-2021), Dean of the Sam M. Walton College of Business and holder of the Sam M. Walton Leadership Chair at University of Arkansas (2012-2015), and as Dean of the E. J. Ourso College of Business and the E. J. Ourso Distinguished Professor of Business at Louisiana State University (2008-2012). Prior to becoming a dean, he was on the faculty at the University of Houston as an Assistant Professor, Associate Professor with tenure, Full Professor, Associate Dean for Executive Education Programs, Director of the Program for Excellence in Selling, and founding Executive Director of the Sales Excellence Institute at the University of Houston.  

He has published sales and sales management research in top academic journals and is a co-author of two professional books, Selling ASAP, and Strategic Sales Leadership: Breakthrough Thinking for Breakthrough Results. He just finished writing his new book, Run Toward Your Goliaths, a book about his and his wife’s faith journey. He is a Lifetime Achievement Award recipient by the American Marketing Association’s Sales Special Interest Group and a PhD Project Hall of Fame recipient in 2016.  Also, he is the recipient of Excellence in Teaching awards on the university, national, and international levels having taught strategic selling, advanced professional selling, key accounts selling, sales leadership, and marketing strategy at the undergraduate, MBA levels and in executive programs. Before becoming a professor, Jones worked in sales and sales management for Quaker Oats, Nabisco, and Frito Lay. He is on the boards of Invesco Funds, Insperity, and on the regional board of First Financial Bank. 

Tashara (TJ) Robinson is a mother, author, and speaker who hails from Dallas, Texas. She is a graduate of Skyline High School and Texas A&M University – College Station. Tashara was very active during her college days – she was a member of Alpha Kappa Alpha Sorority, Inc. Tashara believed that if she followed the “perfect life plan” – graduate college, get married, be a stay-at-home mom – she would be happy. Life didn’t work out as planned – Tashara was divorced after 19 years of marriage. The years leading up and after her divorce were the most difficult, yet the most rewarding. Those years were filled with fear, self-doubt, peace, poise, and eventually, POWER. Her journey of self-discovery yielded a plethora of wisdom that she just could not contain. So, she began sharing with the world through her speaking engagements, website (tasharajrobinson.com), books, and her daily video podcast entitled “Powerful Ones.”

Fighting with Faith to overcome adversity.  Running Toward Your Goliaths. 
www.elijones.com 

Overcoming With Extreme Ownership: The Great I AM (Podcast Episode)

From Pitiful to Powerful: The Giant Called Divorce (Podcast Episode)

Overcoming Adversity and Getting Your Victory Groove Back

Welcome to Victory Groove! I am grateful that you are joining us today for a very special episode. Today, Tashara Robinson joins me to share her story of how she was able to overcome the “giant” called divorce and reenter the workplace after being a stay-at-home mom for 17 years.  With four children in tow, she used her faith and determination to get back on her feet, and she re-channeled the energy stemming from this adversity to help others.

Lessons explored in this episode:  

  • Knowing God is involved smooths our life’s journey.   
  • Roots and rocks will always appear in our daily walk. 
  • Our faith, trust in His benevolence, and love help us move confidently forward in life.   

Dr. Eli Jones is a Professor of Marketing, Lowry and Peggy Mays Eminent Scholar, and the former Dean of Mays Business School at his alma mater, Texas A&M University.  He served as Dean of three flagship business schools over 13 years. Dean of Mays Business School (2015-2021), Dean of the Sam M. Walton College of Business and holder of the Sam M. Walton Leadership Chair at University of Arkansas (2012-2015), and as Dean of the E. J. Ourso College of Business and the E. J. Ourso Distinguished Professor of Business at Louisiana State University (2008-2012). Prior to becoming a dean, he was on the faculty at the University of Houston as an Assistant Professor, Associate Professor with tenure, Full Professor, Associate Dean for Executive Education Programs, Director of the Program for Excellence in Selling, and founding Executive Director of the Sales Excellence Institute at the University of Houston.  

He has published sales and sales management research in top academic journals and is a co-author of two professional books, Selling ASAP, and Strategic Sales Leadership: Breakthrough Thinking for Breakthrough Results. He just finished writing his new book, Run Toward Your Goliaths, a book about his and his wife’s faith journey. He is a Lifetime Achievement Award recipient by the American Marketing Association’s Sales Special Interest Group and a PhD Project Hall of Fame recipient in 2016.  Also, he is the recipient of Excellence in Teaching awards on the university, national, and international levels having taught strategic selling, advanced professional selling, key accounts selling, sales leadership, and marketing strategy at the undergraduate, MBA levels and in executive programs. Before becoming a professor, Jones worked in sales and sales management for Quaker Oats, Nabisco, and Frito Lay. He is on the boards of Invesco Funds, Insperity, and on the regional board of First Financial Bank. 

EliJones.com

Tashara (TJ) Robinson is a mother, author, and speaker who hails from Dallas, Texas. She is a graduate of Skyline High School and Texas A&M University – College Station. Tashara was very active during her college days – she was a member of Alpha Kappa Alpha Sorority, Inc. Tashara believed that if she followed the “perfect life plan” – graduate college, get married, be a stay-at-home mom – she would be happy. Life didn’t work out as planned – Tashara was divorced after 19 years of marriage. The years leading up and after her divorce were the most difficult, yet the most rewarding. Those years were filled with fear, self-doubt, peace, poise, and eventually, POWER. Her journey of self-discovery yielded a plethora of wisdom that she just could not contain. So, she began sharing with the world through her speaking engagements, website (tasharajrobinson.com), books, and her daily video podcast entitled “Powerful Ones.” Check out TJ’s books, Power Moms, 12 Stories of Moms Who Found Their Power to Win, and From Pitiful to Powerful.

Dance Like David Danced (Podcast Episode)

Dance Like David Danced (Podcast Episode)

Get your groove back. 

This introductory episode is to encourage you to get your joy back. Join me in exploring the purpose of the Victory Groove Podcast and hear the encouraging message the Bible provides for us. 

Lessons explored in this episode:  

  • We are victorious.   
  • Think of how David glorified God by grooving to music and dancing. 
  • Get your joy back. 

Dr. Eli Jones is a Professor of Marketing, Lowry and Peggy Mays Eminent Scholar, and the former Dean of Mays Business School at his alma mater, Texas A&M University.  He served as Dean of three flagship business schools over 13 years. Dean of Mays Business School (2015-2021), Dean of the Sam M. Walton College of Business and holder of the Sam M. Walton Leadership Chair at University of Arkansas (2012-2015), and as Dean of the E. J. Ourso College of Business and the E. J. Ourso Distinguished Professor of Business at Louisiana State University (2008-2012). Prior to becoming a dean, he was on the faculty at the University of Houston as an Assistant Professor, Associate Professor with tenure, Full Professor, Associate Dean for Executive Education Programs, Director of the Program for Excellence in Selling, and founding Executive Director of the Sales Excellence Institute at the University of Houston.  

He has published sales and sales management research in top academic journals and is a co-author of two professional books, Selling ASAP, and Strategic Sales Leadership: Breakthrough Thinking for Breakthrough Results. He just finished writing his new book, Run Toward Your Goliaths, a book about his and his wife’s faith journey. He is a Lifetime Achievement Award recipient by the American Marketing Association’s Sales Special Interest Group and a PhD Project Hall of Fame recipient in 2016.  Also, he is the recipient of Excellence in Teaching awards on the university, national, and international levels having taught strategic selling, advanced professional selling, key accounts selling, sales leadership, and marketing strategy at the undergraduate, MBA levels and in executive programs. Before becoming a professor, Jones worked in sales and sales management for Quaker Oats, Nabisco, and Frito Lay. He is on the boards of Invesco Funds, Insperity, and on the regional board of First Financial Bank.

This podcast will help encourage and inspire you to overcome adversities you may be facing by hearing testimonies from people who have done so. 

www.elijones.com